
UNITED WAY JOINS CONSTANT CONTACT'S CARES4KIDS PROGRAM
1,300 local United Ways given free access to online marketing tools to help them better connect with their communities
Waltham, MA. - September 12, 2007
Constant Contact®, Inc., a leading provider of email marketing and online survey tools for small organizations, today announced that United Way has joined the Constant Contact Cares4KidsTM program as a national organization. Cares4Kids helps children-dedicated nonprofit organizations by providing essential communication tools to support their missions.
Through this valuable alliance, Constant Contact is donating free SpeakUp!SM Email Marketing and ListenUp!SM Online Survey accounts to each of the 1,300 local United Ways nationwide. These accounts will help United Ways across the country create HTML email newsletters and online surveys to establish a dialogue with essential volunteers, donors, and community partners to grow their organizations. In addition, United Way will host educational webinars and seminars nationwide to teach its field offices how to effectively use email marketing and online surveys to build successful, lasting relationships with their supporters.
"We've been looking for new and easy-to-use tools to help our 1,300 local United Ways build stronger relationships with their supporters," said Cynthia Round, EVP of Brand Leadership, United Way of America. "Thanks to Constant Contact and its Cares4Kids program, local United Ways across the country now have powerful tools that they can use to engage people year-round."
"Our Cares4Kids program was created to help children-dedicated, nonprofit organizations like United Way communicate and connect at a local level," said Eric Groves, SVP of Sales and Business Development. "We're excited to help United Way build strong relationships with its vast network of contributors, donors, and charitable agencies. Working to improve the lives of children is a fundamental aspiration that we share with United Way, and we are very proud of this partnership."
Constant Contact, through the Cares4Kids program, encourages its 130,000 customers to give back to their local communities by nominating a local nonprofit that helps children through social and educational programs. On behalf of Constant Contact and the nominating customer, each nonprofit organizations will receive a free account* with access to Constant Contact's SpeakUp! Email Marketing, and ListenUp! Online Survey products, which they can use to help build support and awareness of their missions in the communities they serve.
For more information on the Constant Contact Cares4Kids program, please visit: www.cares4kids.com

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